Receiving a contract from the SBIR/STTR program and developing technology from that contract is the first step to realizing your company’s success. Once your product or innovation is mastered and ready for market, the entirely new challenge of developing business for your product takes precedent. Many SBIR funded businesses are initially – and understandably – organized to develop technology and innovation, not drive sales or create demand in a niche market. This is when SBIR/STTR awardees often fail and the hours of R&D are wasted because, well, engineers and scientist are not trained or experienced in federal contracting or business marketing, sales and development.

What are an SBIR/STTR funded tech company’s options for commercialization?

Outside assistance is really the only reasonable option, as federal contracting policies are always changing and take years to grasp. Plus, bringing an experienced professional in-house fulltime is costly and poses a high financial risk without seeing how the market is going to play out first. Also, developing relationships within the government contracting industry will play a vital role, as it does with any business and their appropriate market.

DoD and DoE Discretionary Technical Assistance Support Program (other agencies may offer this as well)

SBIR funded innovation and technology notoriously have issues finding success in the marketplace, so much so that the DoD Discretionary Technical Assistance was created to help combat the fall-off. The program allows SBIR/STTR awardees to request/add up to $5,000 to their SBIR proposal/award to allot for bringing in help via government consulting agencies.

Arrowhead’s All-Star Team

Gary Henry has over 25 years of operational, contracting, strategic planning, business development and senior leadership experience in the federal contracting industry. He is also currently the Director of the Colorado PTAC (Procurement Technical Assistance Center). Henry’s expertise and connections are literally second to none within Colorado and within the top 1% of backgrounds anywhere else in the country for these expressed purposes.

Teaming with Mr. Henry for Arrowhead’s commercialization assistance is John Janczy, our Executive Technical Consultant. Mr. Janczy’s background encompasses over 30 years of experience in multi-million dollar High Tech Project Management, Mechanical and Systems Engineering and Analysis. Having spent more than 30 years at Lockheed Martin alone, Mr. Janczy was the recipient of numerous awards and letters of commendations. John is truly an asset, as his wealth of knowledge, analytical acuity and connections are sought after by the biggest “players” in the industry.

The combination of John’s technical ability to understand your technology and communicate the proper messages to potential buyers with Gary’s rolodex of contacts, connections and market knowledge, provide your technology an all-star lineup for commercialization and marketplace success.

Remember, this assistance can be budgeted within your proposal and can afford your business with up to a $5,000 budget for this vital support.

Contact Arrowhead to discuss how our team can help.